PROJECT GENUINE FAKE

Maison

EST. 2025. HERITAGE COMPLETE.

OUR HERITAGE

  1. 1837 We did not exist.
  2. 1921 Still nothing. Not even a rumor.
  3. 1954 Somewhere, someone paid too much for a logo.
  4. 2025 Project Genuine Fake was founded. Heritage complete.

THE MANIFESTO

Somewhere, a factory sews two identical sweatshirts. One receives a logo and becomes $890. The other receives nothing and stays $58. We make the second one — and print the confession on the front.

We charge fifty times that anyway. The receipt is right there.

Rather than wearing someone else's fake luxury,

we made our own genuine fake.

It's the only honest thing in fashion.